About us

At PoubelleDirect we design and manufacture smart recycling bins and waste containers focusing on sustainable development, circular economy and reducing CO2 emissions.

We propose recycling bins that favour the circular economy and enhance a better waste management.

Smart recycling bins that measure, analyse and report the CO2 emissions from waste collection, helping organisations better asses their environmental impact and achieve their sustainability goals.

PoubelleDirect is a SmartUp Cities brand.

At SmartUp Cities we develop smart waste management solutions to help businesses and cities become  climate-smart and sustainable, while reducing costs and increasing efficiency.

We help cities and the private sector take advantage of innovative waste management solutions to reduce waste and operational costs, at the same time accelerating their transition to the new low carbon economy.